The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

Need a quick history lesson? Sony was originally founded in 1946 as Tokyo Tsushin Kogyo. It went through the Walkman and the Discman, and in 1994, it introduced the first-ever PlayStation. It also released a range of robot dogs between 1999 and 2006, and yep, now it’s building cars.

We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,

The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.

Sony has officially unveiled its first-ever car called the 'Afeela,' which comes jam-packed with a bunch of gadgets and an in-built PS5.

These low-slung electric upstarts approach the formula from very different directions. Is the Afeela already too little, too late?

Sony’s recently made a point of using CES to highlight the synergies it sees between its technology arms and its presence in the entertainment industries, and 2025 was no different. The biggest hardware rundown this year was further detailing of its much-teased Afleela EV,

Honda showcased its Sony Honda AFEELA 1 EV, but while it highlights futuristic tech, there are four reasons it already seems doomed.

Sony Honda Mobility announced at its CES 2025 press conference that preorders are officially open for its upcoming Afeela 1 EV. The autonomy and entertainment-focused sedan will retail for $89,900 for the Origin spec and $102,