Philadelphia Eagles star A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy overnight to the hottest seller on Amazon.

A.J. Brown had a novel idea to pass time on the bench during Philadelphia’s wild-card playoff game. The Eagles wide receiver passed on the playbook and checked out an inspirational title — Brown casually ignored the action on the field and flipped through the pages of “Inner Excellence” by Jim Murphy.

After the game on Sunday, which the Eagles won over the Green Bay Packers, 22-10, Brown expounded on his reading matter, the self-help book “Inner Excellence,” by Jim Murphy. He summed up the book’s message as: “Have a clear mind, and remember that nothing else matters, negative or positive.”