TAG Heuer Replaces Rolex as F1's Official Timekeeper

TAG Heuer Is Now the Official Timekeeper for Formula 1
LVMH -owned TAG Heuer is officially returning as Formula 1 ‘s official timekeeper. Starting in 2025, the watch brand has signed a 10-year with F1, replacing Swiss watchmaker and competitor Rolex.
How TAG Heuer And Formula 1’s Historic Partnership Will Help Sell More Watches
TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).
Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1.
This luxury brand returns to F1 as official timekeeper from 2025
TAG Heuer will take the wheel to become Formula 1's official timekeeper again starting in 2025, marking the end of the sport's partnership with Rolex, which has held the role since 2013.
TAG Heuer Returns as Official Timekeeper for Formula 1
It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, the true king of the track
TAG Heuer confirmed as Formula 1’s official timekeeper
Formula 1 has officially confirmed the return of TAG Heuer as its Official Timekeeper starting in the 2025 season.
Tag Heuer in as F1’s timekeeper as LVMH deal takes shape
Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,
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TAG Heuer replaces Rolex as Formula One's official timekeeper
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TAG Heuer returns to Formula 1 as official timekeeper
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TAG Heuer becomes official timekeeper of Formula 1
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