Shoppers have been left seriously impressed by George at Asda's new homeware range, which includes a number of green and white striped items, all of which are available online and in stores ...

The George line has long been a favourite of mine, from collaborations with iconic brands like Roksanda to staple, affordable ...

Asda has postponed the tech transition of 55 stores to its new systems as US retail giant Walmart continues to support IT at ...

Asda has promoted Liz Evans, managing director of George, to the role of chief commercial officer of non-food and retail, in ...

George at Asda has launched its new activewear brand Gym Locker nationwide, following a trial in 2024. The collection offers ...

Struggling Asda is threatened with a multimillion-pound penalty for failing to complete a crucial £800m IT upgrade on time.

Asda is welcoming back David Lepley to the supermarket as its chief supply chain officer, to lead its food and general ...

A "gorgeous" quarter-zip fleece from George at Asda is quickly flying off the shelves after being showcased on Instagram. The supermarket's in-house brand has amassed many loyal fans over the years, ...

Supermarket Asda has promoted Liz Evans, managing director of George, to chief commercial officer of non-food and retail. In ...

The stunning Maisie Smith is the new face of the G21 range at ASDA and the actress wowed fans when she shared a video montage of herself shooting the new range on her Instagram account. The edit ...

An "absolutely gorgeous" quarter-zip fleece from George at Asda is proving to be a hit with ... collection and affordable prices, has become a fashion favourite for many people, not least because ...