Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

The so-called "iPhone 17 Air" model could break an 11-year record held by the iPhone 6. According to Apple supply chain ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

Ever since the iPhone 11 was introduced in 2019, Apple has used the "Pro" and "Pro Max" labels for the iPhone's higher-tiered variants. The naming system is also used for some of Apple's other ...