When Kanye West aka Ye brokered a peace treaty with Adidas in 2024 after years of estrangement drama, little did the fans ...
Originals has paired with Edison Chen's streetwear label CLOT for another collaboration. The duo unveiled the Lunar New Year ...
Peak Samba hype may be behind us, but Adidas and Lionel Messi have collaborated on the most stylish color scheme yet.
As it recovers from the quarters-long effects of its Yeezy business, Adidas is looking to reestablish itself as a global ...
The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...
Adidas chief executive Bjorn Gulden said the loss of Yeezy is "of course hurting us". The company scrapped its tie-up with West in October last year following the rapper's anti-Semitic comments.
Roberts Wesleyan University graduate pole vaulter Brynn King announced Saturday she inked a NIL (name, image, likeness) deal ...
Bellingham unveiled the latest version of these iconic football boots, which combine design elements from its past with state-of-the-art technology.
During this second phase, Adidas has celebrated with Mexico five Gold Cup titles and the U-17 World Cup win in 2011. They’ve also outfitted the team for the men’s World Cups in 2010, 2014 ...