Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

The creator economy, a rapidly evolving space in the digital marketing ecosystem, has witnessed yet another milestone. MAD Group, the parent company of the influencer marketing agency MAD Influence, ...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...

Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

As ibis, the hotel brand from French hospitality chain Accor, celebrates its 50th anniversary, the company is pushing boundaries in India, aiming to solidify its presence in the competitive midscale ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.