Articles written by Sona Mazumdar ...

Our weekly roundup of the latest appointments and account wins from Maddock Films, Havas Media Network and many more.

Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.

The campaign features actors Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, highlighting how Reno is not just a smartphone, but an extension of one’s life, encouraging them to fully engage in ...

Proease, a sanitary napkin brand from the house of RSPL, has launched its latest campaign, #BadalKarDekho, urging women to break free from societal expectations of ‘adjustment’ and embrace positive ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...