The Mela administration has leased out a 100 x 130 ft plot to a private player for a staggering Rs 1.22 crore licence fee, transforming it into a sprawling food court.

India's Maha Kumbh Mela, or Great Pitcher Festival, is set to be the world's largest gathering of humanity, with 400 million visitors expected at the six-week event that began this week in the northern city of Prayagraj.

Vast crowds of Hindu pilgrims in India bathed in sacred waters as the Kumbh Mela festival opened on Monday, with organisers expecting 400 million people -- the world's largest gathering of humanity -- to assemble over six weeks.India is the world's most populous nation, with 1.4 billion people, and so is used to large crowds.