After announcing plans to purchase the company in February, Walmart has officially closed on its deal with Vizio, buying out ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes ...

Beyond promoting Walmart as a holiday destination, the ads will feature brands from categories like CPG. NBCU and Walmart are promising closed-loop measurement for sales attribution.