Since its 1969 introduction as a basketball shoe, the adidas Superstar earned fame in fashion history as it adapted from sportswear to establish itself as a streetwear staple alongside everyday casual ...

For the full year revenue was also up double-digits, though CEO Bjørn Gulden said the brand is “not yet where we want to be ...

Mobile plays a critical role as an influencer in driving in-store traffic. Adidas wanted to find the value of each click on the store locator feature on its mobile site to get a better ...