By Nupur Anand NEW YORK -Apple is in talks with Barclays to replace Goldman Sachs as the tech giant's credit card partner, said two sources familiar with the matter, as the Wall Street giant steps back from its consumer finance ambitions.

JPMorgan Chase has also been in talks with Apple about the credit card business since last year. Talks with AMEX reportedly stalled, likely due to the financial company’s reluctance to sacrifice its well-known AMEX brand by appearing to be in a secondary position to Apple in the partnership.

Apple is reportedly in talks with Barclays to replace Goldman Sachs as its credit card issuer. This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.