This approach seems to be working out quite nicely, especially given the fact that Marvel Rivals has hit a new peak concurrent player count on Steam with the release of season 1. That's a rare thing, y'know. It's not often a game manages to surpass it's launch figures, so here's hoping the game can keep it up in the coming year.

Marvel Rivals is already doing additional collaborations with Marvel projects, as it launched with a massive slate of MCU-based outfits. Now it's doing more.