In a little over a year, Sony Honda Mobility expects to launch the Afeela 1, a battery-electric sedan that’s been very visibly half a decade in the making. When I ask CEO Yasuhide Mizuno about the challenges the joint venture has faced in its brief history,

Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.

The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,

Need a quick history lesson? Sony was originally founded in 1946 as Tokyo Tsushin Kogyo. It went through the Walkman and the Discman, and in 1994, it introduced the first-ever PlayStation. It also released a range of robot dogs between 1999 and 2006, and yep, now it’s building cars.

The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.

Sony revealed at CES 2025 its Afeela A1 electric vehicle is now open for reservations and starts at a price of $89,900. Francis Maguire reports. With Canada's Trudeau resigning, what happens next?

The Afeela 1, the first electric car from Sony in partnership with Honda, will be launched in 2027. Starting at $89,900, the entry-level model, called Origin, will feature 19-inch wheels and only one available color: Core Black.